AppLovin Stock Gains Bullish Endorsement Amid SEC Scrutiny
AppLovin (APP) shares surged 82% year-to-date despite a recent pullback triggered by an SEC probe into its data practices. RBC Capital analyst Matthew Swanson initiated coverage with a Buy rating and a $700 price target, citing the company's alignment with evolving ad-tech trends.
Advertising technology now prioritizes return on ad spend (ROAS) and attribution over traditional formats, a shift where AppLovin's platform excels. Its expansion into personalized marketing and retail media positions it for sustained growth through 2026, leveraging a fixed-cost model.